XTaster was founded in London back in 2003 as a ‘street teaming’ company. They coordinated activities for members around the country by supporting bands and events, providing a platform for young writers, photographers and videographers, working with promoters and all sorts of other pro-active people. The company dissolved in 2012.
XTaster gave its members the chance to be involved in several activities such as interacting with their favourite bands, obtaining free gig tickets and CDs, sampling new products. The members also had the opportunity to publish interviews, reviews, photographs and videos. XTaster also put on gigs, promo events at clubs where the punters would receive freebies; worked with television stations and magazines.
The web banner was used on their website and gave subscribers the option to link it to their own social media pages. Motion PR was a sister company of XTaster that worked with Red Bull Bedroom Jam, a stage at festivals around the UK for unsigned bands. ‘Disco Rejects’ was a club night for teenagers who listened to indie/rock music to allow them to dance to their favourite songs in a safe club environment.