ADVERTISING CONCEPT. Top image - Vans Customs. The ability to create and stylise a personal pair of custom Vans has been incredibly popular over the last few years. The graph paper and schematic style showcase that customers have a blank canvas to work with when creating a one-of-a-kind pair of trainers.
Bottom image - An illustrated concept to advertise Vans. As the company has roots within skateboard culture and other sports, I wanted to focus on the skateboarding aspect and the variety of colours that they use on their shoes. Created on a 6th generation iPad using Apple Pencil and Procreate with additional editing using Adobe Photoshop.