A variety of digital assets for Student Beans. The company offers a variety of high street and online discounts for students. The mobile app has a new feature that allows users to see what discounts are available to them within a certain distance of their current location. The company wanted a variety of digital media assets to promote the use of this new feature. The target audience is between 18-24.
A carousel image focused on users who access the website through a computer. An animated gif (Vans) was used for both mailing list purposes and social media. The three images shown here were used for individual social media posts. The company also wanted an additional form of advertising. Using the idea of snap wristbands, these could be used in conjunction with the app to potentially allow an additional discount for certain businesses that Student Beans work with.