A variety of assets created for Student Beans. The company offers a variety of high street and online discounts for students. The mobile app has a new feature that allows users to see what discounts are available to them within a certain distance to their current location. The company wanted a variety of digital media to promote the use of this new feature. The target audience is between 18-24.
The top two images were created for a website carousel to users who access the website through a computer. The animated gif was to be used for their email mailing list and the three images were to be used for individual Instagram posts. The video was to be used for an Instagram story. This video was created using Adobe After Effects. The company also wanted an additional form of advertising. Using the idea of snap wristbands, these could be used in conjunction with the app to potentially allow an additional discount for certain businesses that Student Beans work with.