ADVERTISING CONCEPT. The Walkman is an iconic piece of portable music history. Cassette tapes have almost become obsolete, or a dead format, but have gone the way of vinyl and are now a collector’s item. ‘No Data Required’ simply means that you never have to worry about losing your phone signal.
The image was obtained from Unsplash and edited using Adobe Photoshop along with Stock imagery of the Walkman. The headphones had orange ear cushioning but this contrasted too much with the pink background. I used the colour replacement tool to change them to yellow to make them stand out better. This advert would primarily be seen on the Underground where phone signal can be limited or sometimes non-existent.