REBRANDING CONCEPT. Pitt Cue Co. is a restaurant based in Soho, London that serves meat, bourbon and craft beer. I discovered this place whilst watching “**** That’s Delicious” on Vice. Their original branding has a ‘hipster’ element to it, yet I wanted to take that further by developing a series of logos that could be used across merchandising, publishing and home delivery kits whilst keeping the pig icon that is used within their current branding. The repeat pattern can be used for packaging for takeaway and delivery orders.