REBRANDING CONCEPT. London-based Pitt Cue Co. is a restaurant that serves meat, bourbon and craft beer. I discovered this place whilst watching “**** That’s Delicious” on Vice. Their original branding has a ‘hipster’ element to it. I wanted to take that further by developing a series of logos. Some of these could be used across merchandising, publishing and home delivery kits. I decided to keep the pig design from their current branding but develop alternatives to it.