Underground advertising concept for Lucozade.
As most of the escalators on the London Underground have multiple screens, the advert gives the impression that the Lucozade bottle is travelling up and down the escalator. This could simulate how commuters are always in a rush. Taglines could include, for example "Move fast, stay energised".
This could also be used at bus shelters and within shopping centres. The advert was designed to be quick yet show both the tagline and the product.
The advert adheres to Lucozade's colour schemes.