PACKAGING DESIGN CONCEPT. I wanted to create a concept for a craft beer for Beavertown Brewery. Using an illustration I designed during the UK lockdown in 2020, I explored some of their designs and noticed they feature a variety of colour schemes and a skull in some form. Some of the names of these beers include Neck Oil, Gamma Ray, Nanobot and Passion Phantom. I decided to go with the name Glughead. Glug is a hollow gurgling sound or sounds of liquid being poured from a bottle. Seeing as the illustration has liquid coming out of the subject’s head, this seemed appropriate for the overall feel.